The San Francisco Museum of Modern Art appears to have a blockbuster on its hands. Its exhibition RM x SFMoMA: Between You and Me, the curatorial debut of BTS singer RM, has already taken 50,000 ticket reservations, the museum confirmed on October 7. Membership previews are fully booked and tickets for the opening weekend have sold out. For millions of music fans RM needs no introduction: BTS is one of the world's biggest acts, having sold out North American and European dates of their Arirang World Tour within hours earlier this year and co-headlined the first-ever FIFA World Cup final halftime show alongside Madonna and Shakira in July. But the exhibition reveals a different side of the star. At the press preview, RM described the show as a long introduction of himself, built around the Korean art he has collected over the past eight years. His collecting began almost by accident in 2018, when a tour stop took him to the Art Institute of Chicago. Struck by what he saw, he found himself asking why he could name no Korean artists, and resolved to change that. Since then he has filled his spare hours with books, galleries, museums and fairs, assembling a collection of modern and contemporary Korean art that at one point spilled across the rooms of his Seoul home. The show was organised with SFMoMA curator America Castillo, who approached RM with the idea of presenting his holdings. Together they selected 178 works, most from the singer's own collection, supplemented by 36 from the museum's. The scale of the response suggests the star's cultural reach extends well beyond music, and points to the growing global appetite for Korean art.