Market dispatch·Global
86 Watches, 27 Stones: Piaget Rebuilds Warhol's Camouflage Portraits as a Dial
Piaget has turned Andy Warhol's 1986 Camouflage self-portraits into a limited-edition watch, rebuilding the pattern as a dial of sodalite, turquoise and gold in just 86 pieces.

Piaget has turned Andy Warhol's 1986 Camouflage self-portraits into a wristwatch, rebuilding the pattern as a dial of sodalite, turquoise and gold in a run of just 86 pieces, a number chosen to match the year of the paintings. The dial is assembled from 27 separate pieces of deep-blue sodalite and turquoise set against satin-finished gold and polished rose gold, and took more than 100 hours of research and craftsmanship to bring to life.
Inside the gadrooned white-gold case sits Piaget's 501 P1 calibre, an automatic movement driving dauphine hands with a 40-hour power reserve. Turn the watch over and the caseback carries an engraving of Warhol's signature alongside the number of the piece in the series. No price has been published; it is available on request.
The watch is the second release under Piaget's licensing agreement with the Andy Warhol Foundation for the Visual Arts, signed in 2024, which let the maison rename its Black Tie watch in Warhol's honour and produce one Warhol-inspired model each year. The Black Tie itself is a reinvention of the reference 15102, a 45mm cushion-shaped watch Warhol owned. The first in the annual series, Collage, arrived in 2025 with a dial of pink opal, green chrysoprase and yellow serpentine.
Warhol's connection to the brand was real: he collected watches and owned around seven Piagets. Piaget's artistic director Stéphanie Sivrière said the aim was to draw on the artist's work rather than copy it directly, with colour and ornamental stone as the connecting thread. As part of Art Week NYC, Piaget's head of patrimony Jean-Bernard Forot will discuss Warhol's watch collecting with ARTnews senior editor Maximiliano Durón at PMC Studio on Saturday, November 14.


