The hashtag campaign launched under President López Obrador in 2018 pressured auctions and private holders into voluntary returns — 14,048 objects during his six-year term alone — and President Sheinbaum has continued the push with institutional restructuring, including the new Unit of Living Cultures, Intangible Heritage and Interculturality. Yet anthropologists and commentators question whether recovery equals stewardship: returned objects often lack provenance records, raise authenticity concerns, and face storage and display deficits, while high-profile targets such as Moctezuma's feathered headdress in Vienna remain out of reach and Sotheby's proceeded with a June 2026 sale despite Mexican objections.