Frieze Week 2026 is gaining two new satellites that deliberately reject the mega-fair playbook. Both open on October 15, offering calmer, more intimate settings for collectors who would rather spend unhurried time with a handful of galleries than navigate a cavernous fair hall. The London Invitational makes its debut at the Chancery Rosewood, a luxury hotel overlooking Grosvenor Square and a 20-minute walk from Regent's Park. Fifteen galleries, most of them US-based, will show in the hotel's rooms, including François Ghebaly from Los Angeles and New York, Bel Ami from Los Angeles and Marinaro from New York. The format bets on a particular kind of collector: one who will spend a couple of hours seeing ten to fifteen galleries in a relaxed setting, including buyers who avoid the big fairs entirely but make time for boutique presentations. Another new arrival, Paraiso, dedicated to Latin American art, sits conveniently en route from Regent's Park. Fair Play goes further in rethinking the model. Organised by Ryan Stanier, who founded the Other Art Fair in 2011, the event at One Marylebone, a five-minute walk from Regent's Park station, features around 70 artists, both emerging and established, including Robert Montgomery and Tim Noble. There are no galleries and no booth fees: artists sell their own work directly, with the fair taking a cut of sales and all prices clearly listed at the booths. The launch of both events taps a well-documented shift in how artists build careers, with more practitioners representing themselves or negotiating flexible arrangements with galleries and selling through platforms like Instagram. Whether small-scale, artist-centred formats can thrive alongside the established week remains to be seen, but the debuts signal that the appetite for a different fair experience is real.