Ed Ruscha has created the poster for Digger, Alejandro González Iñárritu's new dark comedy starring Tom Cruise, which opens in US and UK theaters on October 2. Unveiled at the Los Angeles County Museum of Art on September 27 with the artist, Cruise and the director present, the poster centers the film's title set vertically in Ruscha's own typeface against a slate-gray iceberg, with phrases like 'A Man. A Plan. A Meltdown.' arranged around it. Iñárritu praised Ruscha's ability to create 'an enormous sense of space with very little'; Ruscha called the film 'kaleidoscopic in its message and its content and its humor.'