Liverpool is to gain a far bigger Beatles visitor attraction in 2028, when the existing Beatles Story museum moves from its Albert Dock home to a 100,000-square-foot site at the former St Johns Market, opposite Lime Street station. Apple Corps, the company that manages the band's business affairs, will take ownership of the attraction in 2027 and oversee the relocation and expansion, which will more than quadruple its current footprint.

The new venue is planned as a multi-hour experience that follows the band from their childhoods in postwar Liverpool through the Hamburg club years to worldwide fame. It will combine original artefacts with immersive technology and reconstructed settings, including the Cavern Club, Abbey Road Studios and New York's Shea Stadium, site of the group's celebrated 1965 concert. Some sets and props will come from director Sam Mendes' four forthcoming Beatles films, which are due for cinema release in April 2028.

A second element of the project will transform the nearby St Johns Beacon, a 138-metre observation tower, into a Yellow Submarine-themed viewing attraction with panoramic views across the city. The tower experience will operate independently, with combined tickets available for visitors who want to pair it with the museum.

Apple Corps chief executive Tom Greene said Liverpool deserved a world-class destination to match Graceland or Dollywood, while Paul McCartney described the plans as extraordinary. The project also has a charitable dimension: proceeds from every ticket will support the Apple Corps Liverpool Trust, which funds emerging local artists and cultural projects. The current Albert Dock museum will stay open through 2026 and 2027, and Apple Corps is separately planning a London museum at 3 Savile Row for late 2027.