Market dispatch·Miami Beach
Gen Z Drives Nearly Half of Miami Searches as Art Basel Week Demand Jumps 20%
Searches for Miami stays during Art Basel Miami Beach weekend are up nearly 20 percent on last year, with Gen Z accounting for almost half of them, Airbnb said on 10 November, as the platform rolls out artist-led experiences and a Collectors Lounge space for the December fair.

Searches for places to stay in Miami during Art Basel Miami Beach weekend have risen by nearly 20 percent compared with last year, and travellers from Generation Z account for almost half of them, according to figures released by Airbnb on 10 November. The numbers suggest a new generation is increasingly planning trips around art and culture, with the fair running from 4 to 6 December after preview days on 2 and 3 December.
Airbnb, a partner of Art Basel, has opened bookings for two experiences tied to the fair. On 30 November, the Public Art Fund will host a first look at Between Tides, an exhibition in Collins Park featuring six artist-designed table-tennis tables that double as playable sculptures. Curator Gabriela Lopez Dena will lead a tour before guests try the tables themselves and watch a public tournament marking the show's opening.
A second experience, offered on 4 and 6 December, takes guests inside the fair with its director, Bridget Finn, for a walk through standout booths and the stories behind the works, ending with a champagne toast at Ruinart Plaza. The tour includes a one-day general admission pass. Inside the fair, Airbnb Luxe will also run a space in the Collectors Lounge from 2 to 6 December, designed by designer and Airbnb Luxe host Athena Calderone.
Airbnb is also continuing its $1.2 million Artist Travel Grant Program, developed with Art Basel and announced in September 2025. The programme supports travel for emerging artists and galleries, and this year 200 exhibiting artists each received a $2,000 travel credit. During last year's fair, Airbnb said the typical host in Miami earned around $900 from guests visiting for the event.


