In 2024, Netflix co-founder Reed Hastings launched the Powder Art Foundation to convert the ski resort he owns in northern Utah into an open-air museum. Spread across roughly 8,000 acres of Powder Mountain's slopes, the program places ambitious outdoor sculpture along the ski runs and hiking trails, with around sixteen works installed so far and new additions arriving each year. In winter, visitors can ski past them; in summer and autumn, the same trail network is open to hikers free of charge. The project draws a direct line to the land-art heritage of the American West. Nancy Holt's Sun Tunnels and Robert Smithson's Spiral Jetty both sit within driving distance, and the foundation works with Dia Art Foundation, which helps steward those pieces. Holt's Starfire (1986), eight fire pits arranged to mirror the Big Dipper and the North Star, now holds a permanent perch on the mountaintop facing the sunset. A pavilion planned for the coming year will house a work by James Turrell. The 2026 season added several new commissions along an October hiking route: a ten-foot painted-bronze pineapple by Rose Wylie, her first public sculpture in the United States; a 300-million-year-old quartzite boulder engraved on site with a line by Utah-born poet May Swenson, created by Jenny Holzer; and a nineteen-foot pile of smooth stones by the late Japanese Mono-ha artist Nobuo Sekine, realized from a 1970 concept more than five decades after he devised it. Kayode Ojo suspended twenty-one crystal chandeliers in the trees, bought from an online retailer and reinforced against the mountain weather. Davina Semo's three patinated-bronze bells hang near the tops of expert runs, inviting skiers to ring them before descending. Chief creative officer Alex Zhang describes the program as a new cultural layer added to the mountain, testing whether a resort can be retrofitted into a sculpture park without losing its character. Hastings, who says he does not collect art privately, puts it more simply: the collection lives on the mountain, shared with everyone who passes through.