Protesters gathered outside the Museum of Tolerance in Los Angeles on Sunday, 18 October, to demand that the museum add exhibits and lessons on the treatment of Palestinians. The demonstration was organised by the No Tolerance for Genocide Committee after the museum's parent organisation, the Simon Wiesenthal Center, failed to respond to two letters requesting a meeting — the first sent on 22 July and the second on 17 August, addressed to CEO Jim Berk, associate dean Rabbi Abraham Cooper, board chair Dawn Aaron and other leaders.

The Museum of Tolerance, the educational arm of the Wiesenthal Center, opened in 1993 with a mission of challenging visitors to confront bigotry, antisemitism and hate and encouraging a deeper understanding of the Holocaust. The protesters argued that this mission rings hollow if the institution stays silent on Gaza. "Never again means never again for anyone," said committee spokesperson Rick Chertoff, adding that cultural institutions help define how the world sees human rights, and that silence on what the group calls the genocide in Gaza sends a signal that human rights can be negotiated away.

The committee said passersby responded with more supportive honks than angry reactions, though a small group of aggressive counterprotesters arrived as the demonstration was winding down.

The action follows a string of cultural-institution flashpoints this month over Gaza, including the protests outside the British Museum's Red Ball gala in London and the debate over the Art Gallery of Ontario's rejected acquisition of Nan Goldin's work, keeping museum governance and the politics of programming at the centre of the art world's autumn season.