This year's LAPADA Berkeley Square Fair will arrive with a new piece of public artwork wrapped around its marquee. London practice Adam Ellis Studio has designed a large-scale illustration that reimagines Mayfair as a fantastical city of grand buildings, curious characters and chance encounters, drawing on the neighbourhood's history and architecture for its details.

The image takes its cue from historic tapestries, with dense, richly worked scenes intended to reward close looking. Familiar Mayfair addresses appear throughout, including Annabel's, Brown's Hotel, the Royal Arcade and the Ritz, alongside the buildings of Berkeley Square itself. One decorative motif is adapted from the facade of 44 Berkeley Square, designed by William Kent in 1740 for Lady Isabella Finch and later home to the Clermont Club. Even the railings around the square have been folded into the drawing.

Fantasy sits alongside the real landmarks. Sculptures from London's historic gardens feature in the design, among them the Triton Fountain in Queen Mary's Gardens and Hylas and the Nymph from St John's Lodge Gardens, chosen to echo Berkeley Square's own Lansdowne Fountain. Butterflies, botanical details and small ornamental flourishes are scattered through the composition, inviting visitors to hunt for hidden elements.

Scale shaped the design as much as subject matter. Unlike an interior mural, the wrap must read from across the square and still hold up at close range, so the studio built in large theatrical portals for long-distance impact while keeping fine detail for visitors standing nearby. The result will be on view for the duration of the fair, which runs from 27 October to 1 November 2026 in Berkeley Square, Mayfair.