The Los Angeles County Museum of Art is turning a temporary retail experiment into a permanent fixture. The Erewhon pop-up operating inside the museum's new David Geffen Galleries will now serve as LACMA's permanent café, the institution announced this week. The café sits in a glass box beneath Peter Zumthor's sprawling 720-million-dollar building, facing out toward Alexander Calder's recently restored fountain, Three Quintains (Hello Girls) from 1964. Calder's tripartite mobile is doing double duty as muse. Alongside the café, LACMA is introducing a capsule apparel collection inspired by the sculpture, as well as a signature LACMA smoothie developed with the luxury grocer. The drink blends organic mango, mandarin, pineapple and strawberry with lion's mane mushroom, and its unnatural gray hue is meant to recall the concrete of Zumthor's architecture, flecked with blobs of Calderesque color. The museum is presenting the tie-up as a meeting of two institutions rooted in Los Angeles culture. Elizabeth Wiatt, LACMA's senior vice president of strategic partnerships, described the integration as an ideal pairing of brands that both belong to the city's cultural fabric. The move continues a wider trend of museums treating food, drink and merchandise as extensions of their programming rather than afterthoughts. For LACMA, which has spent years rebuilding its campus around the Geffen Galleries, the permanent café gives the new building a social anchor — one flavored, quite literally, by the art outside its windows. Hyperallergic's report, published on 6 October, treats the whole affair with a raised eyebrow, presenting the gray smoothie as exactly the kind of spectacle the contemporary art world deserves. Whether visitors come for Calder or for the novelty drink, the museum will be counting both as engagement.