Gallery Hyundai reported sales of more than $2.3 million at Frieze Seoul 2026, which closed on 5 September. The gallery sold five works by Kim Tschang-Yeul and three by Lee Seung-taek, with individual prices reaching $1.1 million and $700,000 respectively. At the concurrent Kiaf Seoul, the gallery reported further sales exceeding 1.2 billion won (about $890,000), including works by Nam June Paik, Chung Sang-Hwa, Kim Bo-hee and Kim Seong-yoon.