Galerie Lelong in New York is presenting Alfredo Jaar: A Logo for America, 1987, on view through 24 October 2026 at 528 West 26th Street. The exhibition traces the life and afterlife of the Chilean artist's 1987 Times Square billboard intervention — a political meme before the term existed — following the motif through decades of reworkings. Its questions about 'American' identity have acquired new urgency, feeding op-ed debates and reportedly serving as an indirect inspiration for Bad Bunny's Super Bowl halftime show.