Frieze has scrapped a longstanding rule requiring its London exhibitors to operate a physical gallery space, opening the fair to a generation of dealers who work without permanent premises. The change, reported by The Art Newspaper during Frieze week, gives formal standing to a model the market had already been testing on its own.

Among those thriving under the new terms is Bolanle Contemporary, the London gallery run by Tajudeen, which has built its reputation on solo and two-person presentations staged as memorable, museum-calibre installations. Tajudeen treats solo shows as the gallery's marketing for its artists and group shows as marketing for the gallery itself — a discipline that has made the itinerant model commercially viable. The report also names Superposition Gallery among the dealers leading the trend.

Bolanle Contemporary has been a standout at Minor Attractions, the alternative fair that has spent three years turning luxury hotel rooms into exhibition spaces. For the 2025 edition, the gallery converted a room at The Mandrake Hotel into a traditional Jamaican wake — a shrine-like memorial around artist Ramone K. Anderson's presentation, drawing on the Jamaican Nine-Night tradition, with a stereo, hanging clothes, shelves of collectibles and CDs. The installation won the WYN Exhibitor Prize for best domestic booth presentation. The year before, the gallery recreated a classic Congolese living room for British-Congolese artist Djofray Makumbu, complete with a 1970s television, videos and music.

Tajudeen herself resists the "nomadic" label, preferring to describe Bolanle Contemporary simply as an international gallery with an exhibition programme — a framing she believes could encourage others to adopt the flexible model. With Frieze's rulebook now rewritten, that model has the fair's institutional blessing.