Tiffany & Co. will return to Frieze London 2026 as the brand partner of Artist-to-Artist for a second consecutive year, extending a collaboration that made the jeweller the initiative's first brand partner in 2025. The fair runs October 14 to 18 at Regent's Park. Now in its fourth edition, Artist-to-Artist stages seven solo presentations in which established artists nominate emerging talent. This year's pairings bring Jorge Gonzalez, nominated by Gala Porras-Kim; Eusung Lee, nominated by Ayoung Kim; Eilen Itzel do Espírito Santo, nominated by Firelei Báez; Jota Mombaça, nominated by Otobong Nkanga; Unathi Mkonto, nominated by Yinka Shonibare; Caroline Monnet, nominated by Jeffrey Gibson; and Paul Robas, nominated by Louise Giovanelli. The model — artists curating artists rather than dealers or curators — has become one of Frieze's signature discovery platforms, putting artistic kinship ahead of market machinery, and Tiffany's renewed backing gives it a commercial weight unusual for a nomination-based showcase. Frieze's EMEA director Eva Langret welcomed the partnership's return as a vote of confidence in the initiative's role in supporting new talent. Frieze London, the October anchor of the London art week, has increasingly leaned on brand partnerships to fund artist-led programming; the Tiffany pairing is the most prominent example, putting a luxury house's name behind seven of the fair's most closely watched emerging presentations. The jeweller first backed the initiative in 2025 as its inaugural brand partner, and the renewal for 2026 signals an intent to keep a visible hand in the fair's artist-led programme rather than a one-off sponsorship.