Yasmin Berrada never planned to run a gallery. Raised in Casablanca, she studied at Université Paris Dauphine and built a career in asset management, then stepped away after the birth of her first daughter. Looking back, she says the art found her rather than the other way around. Art had always been present in her life. Her father collected Moroccan painting avidly, and her first paycheque went on an artwork. In 2009 she and her sister Myriem opened Loft Art Gallery in Casablanca's Triangle d'Or district with no formal art training between them, driven, as she puts it, by passion and the wish to build a space that reflected who they were: somewhere lively and accessible, where visitors could discover artists, meet them, and better understand their work. Some seventeen years on, Loft has become one of the most prominent champions of Moroccan modernism, carrying the country's artists to international audiences. In 2024 it became the first Moroccan gallery to exhibit at Art Basel. This October in London it makes its Frieze Masters debut with a solo presentation of Mohamed Melehi, a defining figure of the Casablanca Art School. The milestone arrives just weeks after the gallery opened a new space in its hometown. Berrada is also a committed collector herself, guided by intuition and personal connection. Her collection spans generations, from pioneers such as Melehi to contemporary voices, and she frequently buys directly from studio visits. For her, collecting and gallerising spring from the same impulse: surrounding herself with beauty and preserving artistic legacies at once.